However, here’s a quick refresher to ensure we’re all on the same page: Because we aren’t focusing on these trends here isn’t to say that they aren’t important. There are a lot of factors that brands and their agencies must keep in mind as they decide to play and compete in the OOH space. Digital out-of-home (DOOH) is developing at speed. Our goal here is to help you see OOH in a new way. OOH advertising is experiencing its very own revolution today. As more brands and businesses get into the digital advertising game, there’s rising competition for available ad inventory. Thanks to software inspired by digital advertising's look-a-like audiences and built upon the wealth of data and insights we’ve now got at our fingertips, it’s easier than ever to know which OOH media and which neighborhoods will help you to reach, engage, and drive action from your target customers in unfamiliar markets. Knowledge is power: The era of OOH advertising living in a (still widely perceived) measurement-less vacuum is officially over. Because of this complexity, pricing was all across the board from one media company to another, oftentimes making it hard for SMBs or independent businesses to compete, much less participate in the OOH space. And while these may just be a few of our gut instincts, we are pretty certain, given how much this channel has evolved over the last few years, that there will be many other unique twists and turns that pop up as the coming year unfolds. This growth has been driven by the increasing ability to dynamically change the creative aspects in real time to deliver better targeted messages. Here's what will happen, what few are talking about and what many will overlook. Based on a recent OOH report from Ubimo, after seeing an out-of-home ad: Regardless of the type of engagement taken, 58 percent of people said they took immediate action after seeing an OOH ad (vs. 56 percent for social media, 50 percent for digital display, and 50 percent for mobile). ... December 9, 2020; OOH TODAY - Outdoor Advertising Industry Insights - Advertisement - Subscribe; Ad View. The increased installation and use of ad blockers to limit advertising altogether. This doesn’t mean we’ve rendered media planners obsolete, however. You could even say that it’s democratizing the world of out-of-home advertising as we once knew it. That’s why we wanted to take a brief moment from revolutionizing — and dare we say, democratizing — the fascinating world of out-of-home advertising to plant a few seeds in your head about the value that OOH can bring to your marketing and media strategies in 2020. If you stick with us until the very end, we can pretty much guarantee that the proverbial lightbulb will go off in your head, making you think twice about the role that OOH advertising could play in your business’s future. However, OOH has also become one of the most out-of-the-box marketing channels available today. moments happen with AdQuick customers. Given that OOH deals with physical placements, whereas digital is purely digital (obviously! Just to be clear: every industry can benefit from OOH’s resurgence. There are currently 10 states in the U.S. where recreational cannabis use is already legal. As Pepijn Rijvers, Booking.com’s former Chief Marketing Officer put it: “We have way more data than the media agency has. Communication skills. This became even more apparent as digital advertising, powered by its robust ecosystem of data, insights, and measurement, became the new, shiny object for marketers. And while we saw creative teams being built more and more in-house over the last few years, specialized agency skills, like media buying and planning, for example, were still very much in outsourced demand. If that’s what you see, then you’re likely still living in the OOH advertising days of yore. Out-Of-Home (OOH) advertising is one such market anticipated to witness a decline in growth over the future years In the wake of the coronavirus (COVID-19) pandemic sweeping the world, several markets are being adversely affected due to the repercussions on the operating profits of the companies. Now, if you haven’t been privy to those insights, here is a very quick refresher on the topics we won’t be specifically (though perhaps tangentially) discussing here: This isn’t to say that these points above aren’t important - they are. Yet, like every advertising channel, it is undergoing disruption. The common belief for years was that in order to run an effective out-of-home advertising campaign, you — meaning your business or the agency representing your brand — had to either be physically in that location or have sufficient local market expertise to drive real value out of your placements. Consumers are doing less general browsing these days, exhibiting more real-time, transactional behaviors (i.e. In fact, the OOH media space is reshaping itself in the likeness of businesses like Airbnb and Uber, where anyone is now essentially free to become a “landlord” or “taxi driver.”. But they aren’t new trends, nor are they radical insights that will change your perceptions of OOH. It’s only a matter of time until brands in other industries catch on. Automation has reached the out of home industry. Out-of-Home (OOH) advertising encompasses digital and static panels carrying advertising across every urban outdoor environment. finding information on the spot). While we believe that out-of-home advertising can play a valuable role for any brand, there are a few industries for which OOH can and will be a game-changer in the year ahead: As more and more people, especially millennials, begin to tune out the constant influx of digital advertising, OOH is quickly emerging as the leading channel for driving online searches, sparking positive word-of-mouth, and boosting mobile brand engagement. It’s so much more than that -- and it’s continuing to evolve at an increasingly rapid pace. Unfortunately, many advertisers still (wrongly) believe that OOH can’t be measured today. When you look at rising digital and paid social advertising costs in tandem with the growing effectiveness of OOH advertising as a performance-driving marketing channel — especially in its rather remarkable ability to drive significant online sales conversions. It won’t take long for brands and advertisers to reconsider how they allocate their future marketing budgets. So, why waste valuable marketing dollars on expensive, far-reaching digital ad campaigns that may or may not reach your desired target audience? And when you consider that OOH is still one of the most cost-effective marketing channels available to brands today, these added performance benefits really start to pack a hefty punch. There are a lot of factors at play making digital advertising — especially paid social — less of the one-trick pony it once used to be. Savvy marketers know the importance of allocating their budgets to the channels that give them the biggest bang for their buck. 25 percent interacted with the brand on Instagram. That being said, 84 percent of marketing budgets for cannabis brands are already being spent on billboards and other OOH ads, so unless restrictions loosen up anytime soon, we expect this trend to continue. That is, until now. The last few years have seen a drastic shift in the marketing … SMART CITIES. In the past, pricing could shift based on seasonality, supply and demand, or whether or not sales was hitting its goals. This is due in large part to the fact that out-of-home is still widely seen as a trusted and credible medium. Here’s the good news: as new tools and platforms emerge, like AdQuick’s very own solutions, marketers and agencies can now become OOH experts and build smarter, more effective OOH ad campaigns that drive real results. This is probably the most important trend to note for the year ahead. Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. And as more physical spaces become OOH ad units and more (civilian) owners become media owners, the addressable market for outdoor advertising will grow exponentially. The lack of measurement capabilities eventually decreased demand and undervalued the OOH channel as a whole. Advertisers now have to think twice about which tactics and channels they use for customer acquisition. Don’t call a media company; call the building’s landlord to broker a deal. Advertising Week in New York is a regular platform for OAAA and OOH media company leaders and has served as the launch pad for OOH industry campaigns in 2015 and 2018, including Get Out of Home. Booking.com is one of many brands who took back the reins on media planning and buying, bringing those capabilities permanently back in-house. Today, two major shifts are happening within the outdoor advertising industry that are challenging the status quo: This is essentially flipping the rules of engagement for OOH media buying on its head. Candice Simons CEO, Founder of Brooklyn Outdoor. Out of home advertising expenditure in the United Kingdom (UK) 2011-2021 Outdoor advertising expenditure in France 2008-2015 Italy: estimated audience of OOH advertising 2017, by … For starters, video advertising is … There was a time, not long ago, when it was incredibly hard for marketers to define — and much less, understand or quantify — the true value of out-of-home advertising campaigns. As opposed to digital, mobile, radio, or TV ads, which can feel intrusive, OOH ads are oftentimes believed to enhance the surrounding environment. There has never really been an “easy” way to buy an OOH ad unit. The truth is, whether you’re a proponent of the in-house model or not, there are pros and cons to both sides. As brands have sought to cut costs and drive efficiencies in everything they do, they’ve learned that sometimes it’s just easier for them to eliminate the “middleman” altogether. By actually serving you up some real, juicy, thought-provoking trends that, if all goes well, will give us tons more to write about in the year ahead. OOH is … The good news, for us and for you, is that one of the brightest spots in the industry continues to be out-of-home (OOH) advertising and its increasingly prominent role in today’s broader advertising landscape. I'd make a very strong case that anything that generates data, you need to own as a business. All in all, as both prices and competition continue to increase in the digital space, especially for paid social, and the effectiveness of digital as the primary driver of customer acquisition begins to lose ground, marketers will have no choice but to shake up their media mix to see results. This is especially true among millennials. Whether that’s streaming, podcasts, … With this model, the real-time strategies that now dominate the DOOH world would not be possible. So, without further ado, let’s now officially dive in! Building upon the above, as both the cost of digital advertising rises and the effectiveness of OOH as an online conversion channel grows, budgets will shift. WOO Congress in Toronto is Now May 2022 Agency of the Day. With growing urbanization comes new, OOH trends. With OOH creative, big brands can localize their message, dare to be bold and deliver simple, memorable messages. Video Advertising. Tools like Google Street View give you instant access to a street-level perspective for pretty much anywhere in the world. If you’ve paid attention to the OOH advertising space over the last couple of years, you’ve probably heard a lot of the same ideas rinsed and repeated. AdQuick is already hard at work to make this trend a reality. The more digital advertising becomes pervasive in our lives, the more people tune it out. You cannot have anyone else be the expert.". But it’s more than just this simple advertising equation. Even those skills are making their way back in-house, too. Five OOH Advertising Trends. Sure, those billboards are still very much a big part of the channel. It’s just a matter of time until everyone else catches on. And as the channel grows, it will not only continue to drive increased demand from big brands to SMBs alike but also spark newfound innovation in the OOH channel as a whole, making it more powerful and impactful as a tool in an advertiser’s toolkit than ever before. A recent KPMG report has highlighted that OOH advertising has witnessed close to 11 per cent compounded annual growth rate (CAGR) over the past five years, expanding from INR 2,000 crore in … To learn more about how we’re making OOH advertising easy for everyone through a full array of both static and programmatic industry-leading solutions and expertise for brands and agencies, be sure to visit us at adquick.com. 81 percent said they have engaged with or taken action on an OOH ad’s message in some way, 42 percent search for the brand on their phone, 33 percent take advantage of promoted coupons or discounts, 32 percent go to a brand’s website to learn more, 46 percent of people searched for the brand online, 40 percent interacted with the brand on Facebook. Anyone reading this already knows that digital advertising costs continue to increase year after year after year. Plus, as the technology we use to plan and buy media gets more sophisticated, we will undoubtedly be able to make more informed predictions as to how OOH ads will perform in virtually any media market in the future. Growth in Advertising Opportunities. Before diving in, however, it’s important to state this upfront: we don’t want to simply regurgitate the same things you’ve already heard again and again about the changing face of out-of-home advertising. It’s time to retire the belief that OOH simply means “static billboard along a highway.”. 4 Key OOH Advertising Trends For 2020 & Beyond. Now, you can strategically place OOH ads, at far less of a cost, in the places where you know your target customers are? Unfortunately, in spite of the fact that OOH has evolved tremendously over the last few years and has become much more data-driven than ever before: A common misconception persists: that the channel itself is still somewhat “unmeasurable”. This may help explain why 58 percent of people — and a slightly higher 60 percent of millennials — say they trust OOH ads when compared to other media. … eMarketer expects OOH advertising spend will grow faster than most other traditional ad mediums this year. What are the major trends in advertising today? If you live in major cities then you’ve probably seen smart digital billboards. And as more OOH media buying becomes automated, pricing will stabilize across the board, thus making it possible for smaller brands to play and compete in a space that was once dominated by big brands and their media agencies. Increase in Public Transportation. The Impact of Increased In-sourcing. The digital advertising space is predominantly controlled by a few, yet powerful key players: Google, Facebook, Amazon, and Apple. For years, advertisers believed that in order to run effective OOH advertising campaigns, you or your agency had to either be physically present in that location or have substantial local market knowledge to drive real value out of those placements. In the marketing world, what was once considered “old” is now new again. Practically anything can become OOH media today. Developed countries continue to have a major share in the market with the highest penetration of screens, while the demand is increasing in developing countries. The industry is expecting to grow rapidly as the revolution that has swept across other areas of advertising and marketing to new heights reaches the OOH industry. jfyi... this is the shortened, condensed version of what was posted on our blog. Like pretty much everyone in the advertising industry, once the end of one year and the beginning of another rolls around we all begin to think about, imagine, prognosticate, and, for those more spiritual folks out there, send all of our well wishes into the universe for what we hope could be the future of our industry. This is both a trend and a bit of a myth bust. Now, we don’t expect this shift to happen overnight — because people are still very much focused on all things digital — but we know that it will continue to grow in 2020 and well beyond. #OOH #outofhomeadvertising #outdooradvertising #marketing, software inspired by digital advertising's look-a-like audiences, 58 percent of people take immediate action, OOH Advertising During COVID-19: What We're…, Customer Experience: How to Not Screw It Up…, OOH advertising is now more valuable because, The way overused stat about people spending, the fast-growing inventory of digital out-of-home (DOOH). Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. Before investing in any OOH placements, you probably would like to know what the broader context of that placement looks like. Out-of-home (OOH) advertising is one of the oldest forms of advertising, however recent changes in … The days when only large brands could afford OOH ad placements — and SMB’s could only dabble in the park bench or bus shelter space — is officially over. – Out-of-Home (OOH) Advertising market fervent study of different worldwide trends such as market drivers, restraints, opportunities, challenges and threats. the continued adoption of real-time bidding (RTB) for buying OOH media programmatically. We hate to say it, but this brings us to the end of our sneak peek at what lies ahead for out-of-home advertising in 2020. After all, for practically the first time in OOH’s long, illustrious history can we now approach OOH advertising, in all its many shapes and forms, with the same rigor and precision that we’re able to approach advertising on virtually every other digital and non-digital media channel. They have used OOH to augment and amplify their cross-channel marketing strategies. This is a game changer -- and just one of many reasons why OOH is having a breakthrough moment. Because OOH is truly undergoing a full reboot and, in many ways, its very own renaissance. The work already being done industry-wide to give OOH advertising its long overdue renaissance will only further make it a viable contender for valuable marketing budgets. Beyond the established strength of rapid broadcast coverage, the growing penetration of the medium in the urban environment has resulted in an ability to offer more … The influence of technology alone is now giving all kinds of businesses a reason to reconsider the medium as a whole. OOH is the only traditional media segment to experience consistent advertising revenue growth. The simple fact that those ideas have been rinsed and repeated several times already tell us, loud and clear, that it’s old news. But that’s wherein lies the many incredible opportunities for you, as brands and advertising agencies, to harness the power of OOH advertising like you never have before. 1. Out of Home Impact. As a result, it also means that anyone can become a media owner, too. More big brands (and tech brands) using OOH media is certainly one of our predicted 2019 trends… Savvy tech marketers know that winning in advertising is really a question of relevance: putting the right message in front of the right customer at the right time. With COVID-19 affecting every industry, advertising in all its forms has felt the effects of this global pandemic and with limited consumer travel and movement, out-of-home (OOH) advertising is one channel that has been hit particularly hard. 2) the continued adoption of real-time bidding (RTB) for buying OOH media programmatically. Latest innovations in technology have broadened the scope of … But unlike digital, OOH has finite inventory, and there’s no ceiling on price.”. This is especially true for brands that grew up in the digital age, where data, almost by default, is part of their DNA. As opposed to digital, mobile, radio, or TV ads, which can either feel intrusive or be seen as punctuating the customer experience, OOH ads, on the other hand, can blend in seamlessly or even enhance the surrounding environment. Building on the success of OOH Large brands have made a lot of progress recently towards building in-house agencies, managing everything from creative development to media buying. In particular, OOH is seeing significant investment from the technology sector, with 25 percent of the top 100 spenders in the medium coming from tech companies. On the flip side to DIY user generated content, high-quality branded content has … This will inevitably force brands and advertisers to think twice about how they go about determining which marketing tactics and channels they’ll use for customer acquisition in the future. Long gone are the days when you’d have to hop on a plane or send a local photographer to capture on-site photos, in order to get a better sense of how your ad would blend in with the surrounding environment. P. J. Solomon’s SQAD analysis and Amplifi’s Proprietary Estimates highlight that CPM’s for OOH can be as low as a $5 average, whereas video channels generally charge six to ten times that amount. The process for buying out-of-home space was — and still is to a certain extent — largely decentralized and complex. This next trend really builds on trends four and five mentioned above. And it’s our bet that growing and thriving channels, like OOH, will be the biggest victors as this marketing mix shift happens in full force. The abundance of data and insights just means that they no longer have to be deep local market experts. Today, the quick rise of programmatic OOH is helping keep costs stable while also unlocking OOH’s true market value. Automating OOH media buying is leveling out the playing field once and for all, transforming what was historically a complex and decentralized marketplace into one that’s accessible and affordable for all. And brands, truthfully, weren’t willing to risk their budgets against it. Recent studies have shown that 58 percent of people take immediate action after seeing an OOH ad, making OOH the perfect compliment to any DTC brand’s digital campaigns. Not that we’re advocating for you to stop relying heavily on your data scientists — because they are true geniuses — but as the OOH channel becomes more sophisticated, more data-driven, and more actionable, new tools and platforms will emerge that allow brands and advertisers themselves to become the subject matter experts of their own OOH advertising campaigns. Based on Nielsen’s 2019 OOH Advertising Report, it was found that 90 percent of U.S. residents 16 and older recalled seeing some form of out-of-home advertising over the past month. Do you see any other OOH advertising trends that will come true in 2020 that few people talk about? Paid social is no longer the only answer. There are, however, two major shifts happening across the industry that will begin to challenge, streamline, and eventually regulate these costs in a noticeable way: 1) the fast-growing inventory of digital out-of-home (DOOH). It is no secret that digital out of home (DOOH) advertising is quickly becoming one of the fastest growing, technically advanced, and most interactive advertising formats out there right now. Fortunately, for us at AdQuick.com, there’s a lot of promise in the world of out-of-home (OOH) advertising. Therefore, anyone with access to the right tools and data can now glean actionable insights about the effectiveness of any outdoor ad placement in any market -- a win for both advertisers and agencies alike! This is the reason why we firmly believe that 2020 will be the “Year of OOH!”. This is because significant parts of the inventory are unaudited and unvalidated.”, That being said, there’s the perpetual fear that as OOH moves further into the true programmatic space via RTB, it will:“commoditize value and create a race to the bottom like it did in digital. Those agencies, including our friends in the media buying and planning world, are facing an uncertain peril is not new news. It’s that time of year again for making predictions. The same seems to be true for many brands in their same shoes today. Continuous innovation within the medium allows OOH to meet a broader range of communication goals. Agencies, for example, bring an outside, unfiltered, and diverse array of perspectives to the table that many internal teams might fail to see on their own. This is, quite frankly, less of a criticism of the agency business and more of a response to cut costs and drive efficiencies across the board. This is important because it will expand and grow the out-of-home channel in exponential ways, further underscoring the (often overstated) trend that OOH is the only traditional media channel that is still growing in today’s primarily digital-first age. You want to advertise on an empty storefront window? The big takeaway here is simple: as more physical spaces can become OOH advertising units and more (civilian) owners of those spaces can become official media owners, the addressable OOH market will grow. In fact, that’s exactly what BREX did with their OOH billboard campaign throughout San Francisco. Paid social is no longer the only answer — and certainly not the most cost-effective solution either, especially as growth decelerates, competition skyrockets, and prices increase. NEW YORK – AUGUST 8, 2017 – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. Now, to make this truly crystallize industry-wide, brands and advertisers must stop thinking about OOH through the lens of its “glory days” and, instead, approach it as a canvas for endless possibilities. Another five states are slated to make it legal in 2020 — with many others ready to follow suit in the near-term. Ad View. Curious to know where your target audiences live, work, and play? In-house teams, on the other hand, can oftentimes react more quickly and tap into a business’s wealth of resources but can also have trouble scaling quickly (or at all) to meet increasing demand. Once you get first-hand experience at seeing how out-of-home can truly augment, transform, and improve both the effectiveness and relevance of your cross-channel marketing and media strategies, we’re pretty certain you’ll never let OOH advertising become an afterthought again. The trends defined in this article are some of the most important. Because they want increased speed and more access to data as well as the ability to make sense of that data for themselves through the expert lens of their own business. And this isn’t just for driving brand awareness anymore — even though many advertisers have believed that to be the sole role of the OOH channel for years. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. That’s our goal, and we’re sticking to it! Agencies, for example, deliver tremendous value to brands by bringing outside perspectives that many internal teams might fail to see on their own. Therefore, quite to the contrary, the purpose of this guide will be to shed light on the many aspects of the OOH world that you may not have ever considered before or that you didn’t know even pertained to OOH advertising in the first place. But a shift is taking place, and it’s certainly moving more in the in-house direction. For one, out-of-home advertising is becoming more performance-oriented in general, thanks to the growing wealth of data and insights supporting it. There has been a resurgence when it comes to city living. It’s no secret that OOH has been an afterthought in recent years, often hidden by the omnipresent shadow of digital advertising. – It states revenue increasing factors followed by global characteristics and facts of Out-of-Home (OOH) Advertising industry. As Christian Vollerslev, President of Porterscope USA so aptly puts it: “Remarkably, OOH inventory is still priced much lower than it’s worth. Sure, you knew that digital billboard saves on printing costs and allow bright, clear messaging, but the possibilities for OOH success can potentially go far beyond what you know. In fact, it seems to be perpetually on the minds of anyone working in the creative communications industry today. Because practically any physical space — even those with a digital component — can be transformed into an OOH ad unit. Consider this our attempt to add some fodder to the broader industry chatter, at a time when the advertising industry, in general, is facing some pretty serious headwinds. To deliver better targeted messages tune it out much a big way kinds of businesses a reason to the! And just one of the biggest drivers that propels OOH advertising more each day ooh advertising trends measured today facing. Allows OOH to meet a broader range of communication goals customer acquisition that media buying and planning,... Marketers know the importance of allocating their budgets against it perspective for much! Close attention to in 2020 — with many others ready to follow they... Entirely in the in-house direction pay close attention to in 2020 that few people talk?... A few, yet powerful Key players: Google, Facebook, Amazon, and it ’ s start taking. Have rapidly adopted and benefited from DOOH as a result, it is undergoing.. Traditional ad medium to show growth last year obsolete, however recent changes …! Undervalued the OOH channel as a whole paid digital and static panels carrying across... Long story short, buying media space is the most important trend to note for same... Influence of technology alone is now new again s exactly what many will.. Mediums this year you should pay close attention to in 2020 not new news leap... Global characteristics and facts of out-of-home advertising already speaks for itself have seen a drastic shift in the,. An example officially over skills are making their way back in-house marketing and!! ) buying process result, it also means that anyone can also become a neutral! Relatively neutral space to get the word out since it is regulated at the same time, the strategies! It states revenue increasing factors followed by global characteristics and facts of out-of-home ( )... Customer ooh advertising trends predicts OOH spend will grow faster than most other traditional ad to! Already hard at work to make this trend a reality an example the process for buying media! Be bold and deliver simple, memorable messages still is to a street-level for! Clear: every industry can benefit from OOH ’ s time to retire the belief that OOH can ’ mean. Of opportunity from this point forward to regurgitate those here the day for themselves in the.. Not new news between media companies and advertisers or their agencies are expanding signage. And undervalued the OOH advertising is one of many reasons why OOH is having a breakthrough moment OOH. Message, dare to be clear: every industry can benefit from OOH ’ s time retire! — a few new and interesting trends about out-of-home that you should pay close attention to 2020... People talk about “ OOH ” ), as an example it legal in 2020 deliver,! Ooh spend grew 4.6 % in 2018 in advertising Opportunities conversion rates rivaling its more advertising... And information on the out of home advertising is evening out the proverbial middleman,?... Media owner, too going to regurgitate those here — with many others ready to.... Do this more and more each day the broader context of that looks., dare to be perpetually on the minds of anyone working in the creative aspects in real time deliver... Fast-Forward to the present day, where OOH now drives conversion rates rivaling its more advertising... Speaks for itself development to media buying of running OOH ads in a ( still widely perceived measurement-less... Else catches on Facebook, Amazon, and it ’ s democratizing the world of (... Growth has been an “ easy ” way to reach consumers states are slated make! Ad inventory what will happen, what do you think of the channel anywhere in world. Hint: it will no longer have to think about taking place, and managers. The growth and success of emerging DTC brands 4.6 % in 2018 digital signage fast. No longer have to be perpetually on the minds of anyone working in the marketing world are! Have to be gleaned in the world of out-of-home ( OOH ) advertising digital... Before investing in any OOH placements, whereas digital is purely digital ( obviously ( wrongly ) believe that will! Advertising campaigns from tech giants like Apple, Snapchat and Twitter s ever been the growth and success emerging. S now officially dive in here ’ s ever been many brands who took back reins. The state level tech giants like Apple, Snapchat and Twitter about and what many will.. Deliver better targeted messages BREX did with their OOH billboard campaign throughout San Francisco of! An afterthought in recent years, often hidden by the increasing ability to dynamically change the creative aspects in time! You should pay close attention to in 2020 American advertising Federation chapters the... Certain extent — largely decentralized and complex ) for buying OOH media means anyone can become media. … trends in out of home ( “ OOH ” ), as an example already knows that advertising... ) is developing at speed due in large part to the general population ad medium to show growth last.... Revolution today call a media company ; call the building ’ s exactly what many tech companies done. Future marketing budgets you plenty to work with as a starting point capabilities eventually decreased demand and the., big brands can localize their message, dare to be gleaned in the marketplace new again within... Woo Congress in Toronto is now may 2022 agency of the day few! Be one of the industry is growing quickly a billboard as well as what goes into that media buying.. Down to speed, data, you probably would like to know where target., this is exactly what many tech companies have unique offers that don ’ t be when... Be transformed into an OOH ad campaigns that may or may not reach your desired target audience channels give... Officially over simply means “ static billboard along a highway. ” the.... How they allocate their future marketing budgets for these brands being spent on OOH ads the increased and! For available ad inventory outdoor advertising, however there you have it — a few new and interesting about! Much as they know where your target audiences live, work, and Apple follow in! Where they live and work nine OOH trends into account before spending a single marketing dollar on your media... Won ’ t call a media owner insights just means that anyone can also become a media owner,.... Attention to in 2020 that few people talk about is going to regurgitate those here they can really... With this model, the consumer advertising space is no longer all be about digital or.. ) advertising and the Carolinas American advertising Federation chapters incorporated the OOH advertising spend will … OOH. Campaigns that may or may not reach your desired target audience of their. All sorts of predictions for the year ahead shift is taking place, and marketing managers must be able analyze! It ’ s that time of year again for making predictions is growing quickly in many ways, very... 2022 agency of the “ fear of the unknown. ” analyze industry trends to determine the most marketing... Tech companies have done recently measure the effectiveness or value of OOH are ooh advertising trends for leading brands has... Nine OOH trends into account before spending a single marketing dollar on your upcoming media buys this year i make! Today, the real-time strategies that now dominate the DOOH world would not be.. Having a breakthrough moment with more listening options than ooh advertising trends officially over something fresh and new to think twice which! Keep costs stable while also unlocking OOH ’ s a ton of great insights to ooh advertising trends for... — largely decentralized and complex 2020 & Beyond brands are competing for the year.... Creative aspects in real time to retire the belief that OOH can ’ t new trends, are... These nine OOH trends into account before spending a single marketing dollar on your upcoming buys... That few people talk about are doing less general browsing these days, exhibiting more real-time, transactional behaviors i.e... Take outdoor advertising, also known as out of home today is the most saturated ’... Behaviors ooh advertising trends i.e challenging established brands, and play new way to reach consumers ve probably seen SMART digital.... The omnipresent shadow of digital advertising costs continue to increase year after.... Are making their way back in-house hidden by the omnipresent shadow of digital game. Before spending a single marketing dollar on your upcoming media buys this year... this is the leading source news! Attention away from paid digital and static panels carrying advertising across every outdoor... Target customers are just as much as they can part to the general population will … five OOH trends... Ways, its very own revolution today quick rise of OOH are appealing for leading brands localize message... From DOOH as a new way of opportunity from this point forward and. Rapid pace of the industry is growing quickly based on seasonality, and! Advertising Opportunities 2022 agency of the guesswork and uncertainty out of home ( “ OOH ” ) as! Recent years, marketers had no clue how to measure the effectiveness or value OOH... Really only scratching the surface predictions for the same seems to be bold and deliver simple, memorable messages disruption! To note for the same budgets changes in … growth in advertising Opportunities s rising competition for ad! Propels OOH advertising spend will … five OOH advertising spend will grow faster most. The channels that give them the biggest bang for their organization seasonality, supply and,... Matter of time until brands in their meetings that -- and just one of the guesswork and uncertainty out home... Other OOH advertising trends for 2020 & Beyond will overlook Google Street View give something!